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Marketing Outlook 2008:
Executive Summary
Senior Executives Chart A Course For Strategy and Spend

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Revelations abound as 825 global marketers surveyed by the CMO Council in late 2007 list the year’s top accomplishments and provide an assessment of the progress they are making in improving the perception and trust of their function in organizations worldwide.
The comprehensive online study was conducted in partnership with e-Rewards and co-sponsored by Deloitte Consulting LLP, Marketo and TechTarget. Marketers in companies of all sizes address the challenges they face in the year ahead along with the operational and organizational changes needed to drive performance, efficiency, accountability and value.

With greater demands on marketing budgets, the CMO Council identified top areas of spend, planned allocations, as well as adjustments to marketing expenditures in 2008. The Marketing Outlook 2008 report digs in to what measures and metrics are being embraced to determine the business impact and value of marketing dollars.

For those on the agency side, senior marketing decision makers reveal what relationships are in jeopardy and why the turnover is so high among their current agency partners. For solution or hosted service providers, there are insights into what new competencies, platforms and disciplines are being introduced to boost productivity and effectiveness of marketing groups. (More)