Pierre Robitaille
2.0 Leaders
Gen Y and strong parenting
It has become almost a cliché to say that Generation Y is over-parented. You can’t fight the over-parenting phenomenon, so run with it. Your Gen Y employees want it. They need it…
Guest Blog
Guest Blog
In Cyberspace, No One Can Hear U Scream. But They Will Notice if U Stop Twittering… Duncan Stewart
One of the reasons Deloitte Canada used multiple social media tools to publicize our Predictions launches in Montreal and Toronto was to generate attention. Of course, not all of that attention was favourable. A recent article discussed our efforts: “Using social media is one thing; using it effectively and following through is quite another.” It went on to say that “Starting this kind of two-way conversation is a good thing… [but] the real trick is to continue the interaction. Predictably, this is where Deloitte is failing.”
Darryl Praill
Marketing Mayhem
What is a cafe to do?
Alright Marketers of all stripes, I need your input. It’s important - I’m sure most of us can relate, as consumers, to the subject matter at hand. I’m talking cafes.
Pierre Robitaille
2.0 Leaders
Wake up call to new CEOs
Most new chief executives are taken aback by the unexpected and unfamiliar new roles, the time and information limitations, and the altered professional relationships they run up against. Here are the common surprises new CEOs face, and here’s how to tell when adjustments are necessary…
Mark MacLeod
The CFOs Corner
Does your board add value?
Done right, board meetings can add tremendous value to your startup. Done wrong, they can just be a waste of time…
Francis Moran
In the Media
Exactly what are we stimulating here?
"For a stimulus to work today it has to stimulate the emerging creative economy, the engines of regional economic growth and higher incomes across Canada and the U.S."...
Sean ODonovan
The Pragmatic Marketer
Best Practices for Search Engine Optimization - Part 1
My last few postings have focused on paid search and how landing page best practices can help improve conversions. So I thought this week I ‘d change it up and take a look at some basic best practices for Search Engine Optimization (SEO)...
Sean ODonovan
The Pragmatic Marketer
Pre-Coversion Segmentation - A Fifth Best Practice For Landing Pages
I was watching a very compelling webinar from Ion Interactive a couple of weeks back and was pleased to see that this cutting edge internet marketing agency is very closely aligned with my own thinking on landing page best practices…
Sean ODonovan
The Pragmatic Marketer
Thinking Beyond The Landing Page
My last posting included some thoughts on how companies could be enjoying better success with their paid search programs by following some best practices in landing page design…
Sean ODonovan
The Pragmatic Marketer
In Search of Good Landing Pages
A couple of nights back I was wrapping up a presentation for a client pitch. I just needed to jump on the Internet and find a couple of examples of landing pages. One good and one bad…