Guest Blog
Guest Blog
Trimming your Marketing Costs during the Downturn - Axel Kuhn
Preface for Marketers of Technology: Although the following article applies to the marketing of almost any product or service, for the marketing of Emerging Technology there are nuances that depend on where your product is on the technology adoption curve. For example, for products in the early stages, any activity or resource related to customer relationship management should be given special consideration in view of the complexity of product, the length of the sales cycle, and the importance of strong customer relationships.
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