Sean ODonovan
The Pragmatic Marketer
Search Engine Marketing 101 - How to Influence Clicks in Organic Search
In paid search you are in complete control of your ad wording. So you can say precisely what you want to say, to attract the most qualified visitors. In organic search, the task is a little more complex.
Robert Hebert
The Talent Jungle
Candidate Alert !! It’s NOT over when you get the offer
We were recently involved in a search assignment in which our client extended an offer of employment to a candidate only to withdraw it after the candidate asked ‘a few innocuous clarifying questions’. The incident illustrates a key misunderstanding about employment offers.
David Wexler
The Business of HR
When Re-Allocation Of Responsibilities Amongst Various Functions Makes Sense
When business conditions deteriorate and Companies lay off staff, there is more pressure on employers to re-allocate responsibilities within and amongst departments, in order to attempt to get the same work (or more) done with fewer resources. While an obvious strategy to undertake, this may just make an unfortunate situation worse, assuming that remaining workers are being fully utilized, unless coupled with other initiatives, such as work productivity initiatives (automation, simplification, reduction, elimination of work processes); reduction in work distractions (e.g. meetings volumes/frequency), talent initiatives (e.g. hiring of students, interns, co-ops, less expensive contract staff), and incentives (e.g. profit-funded bonuses; paid leave; training)...
Pierre Robitaille
2.0 Leaders
Women reach the top, a new leadership model
Taking advantage of positive emotions could help more women (and men) reach senior leadership positions, according to recent research by McKinsey.
Drawing on interviews with over 85 top female leaders over a period of 4 years and specialist literature, the research initiative has developed a leadership model called “centered leadership”.
While it can be applied to men, the model is especially relevant for female leaders who tend to carry the double burden of parenthood and management more often than men and experience work more emotionally. “Women start careers in business and other professions with the same level of intelligence, education, and commitment as men. Yet comparatively few reach the top echelons”, warn the authors…
Sean ODonovan
The Pragmatic Marketer
Post-Click Marketing Insights - Are Shorter Forms Better?
I read a great article from Marketo recently, that dealt with the question of landing page form length. They asked the question, “Do short form convert better?” and carried out an experiment to find out. The results were quite compelling and confirmed my own much repeated mantra about how long your form should be.
Guest Blog
Guest Blog
The Economics of Bike Riding in Copenhagen
Author: Eric Shefler
Europeans love their bicycles. And the two European cities that vie for the crown of Europe’s most bike-friendly city are Amsterdam and Copenhagen.
Frankly, Amsterdam, I can understand. Its landscape is as flat as a pancake and it has a quaint post-hippie culture that is very eco-friendly (and anti-car). But modern, hip, urban, Nordic Copenhagen? Where the average daily high temperature in January and February is 20C? Can the Danes be that green or are they just gluttons for punishment?...
Guest Blog
Guest Blog
5 Signs Your Company is not Yet Ready to Start using Social Media - Lynda Partner
Your management team says “Let’s get a blog going”. You ask who is going to blog about what. They say “Nobody has time but they can just summarize or talk about other people’s blog posts”.
Your management team says “Let’s get on Twitter” You say OK, what will we tweet?” They say “Our press releases of course, what else would we tweet?”
Your management team says “Let’s get on Twitter” You say OK, who will tweet?” They say “Everyone in the company, but we’ll need legal to approve each tweet first.” ...
David Wexler
The Business of HR
How Up To Date Is Your Resume?
Not surprisingly, those of us who are fully employed, tend not to have an up to date resume, or Curriculum Vitae (CV). In most instances, this is because we are happy in our roles, and not thinking of leaving, or are so busy, that updating a CV falls far down our list of priorities.
Unfortunately however, the downside of this situation is that many who have lost their jobs as a result of the recent recession, begin their job search efforts at a disadvantage.
It is never a bad idea to have an up-to-date CV, and so…
...based on my experience in working with Career Transition and Search professionals, as well as with experienced and skilled senior HR leaders, below are some tips for those who would like to take 30 minutes or so, to update their CVs over the next little while.
Francis Moran
In the Media
10 tips for marketing in a downturn
This post is gaining an unexpected life of its own. I originally developed this list for an interview I did with the Ottawa Business Journal on marketing through a downturn. Since only a few of these made it into the article, I expanded on the list and published it on our own blog, www.inmedialog.com. That post has not only become one of the most-visited posts of all time on our blog, it has also been translated into Italian and posted on a PR blog in Italy. So I thought I’d also post it here so the readers and subscribers of DangleTech could also enjoy it…
Trina Alexson
The Management Maze
The Power of Optimism
“Perpetual optimism is a force multiplier.” - Colin Powell
A pessimist, given a choice of outcomes, believes the worst is more likely.
As managers, it is easy to fall into pessimism. First, every day you are faced with one problem or another from your team, peers and boss. Second, your job description includes being responsible for seeking out risks, issues and potential roadblocks. If you happen to be an engineering manager, you are blessed with the double whammy of an engineer’s analytical soul - the ability to slice and dice any person, process or product…