dangletech

KPMG, the global auditing firm, is now on YouTube. Take a peek at KPMG Go, their college recruiting channel developed expressly for the new generation, the wikinationals.

Companies like theirs see the need to be innovative and meet millennials on their own turf. By the way, you will notice that videos on Go focus heavily on the personal experiences/career journeys of both new and veteran employees…probably the message is that they can build a long career filled with global opportunities.

Merely inviting students to corporate presentations and cocktail parties won’t command the attention of the tech-obsessed wikinationals. In fact, nearly two-thirds of MBA recruiters in a Wall Street Journal 2007 survey said that to attract top candidates, they must resort to new tactics, ranging from searching online resume databases to joining social networking sites.

Many companies are still focusing more on their own corporate career Web pages than on social networking sites. That’s wise, because millenials are indeed perusing them closely in their quest for the ideal job, the most common job-search activity.

Collaborators at WikiNation.ca tell me that, however, far too many career pages lack pizzaz. They tend to be a dull assemblage of short text items describing the company and its workplace in vague, general terms. They are so plain vanilla that they’re almost interchangeable with other companies Web career sites.

Pierre Robitaille