When Oracle Corp. announced earlier today that it was taking steps to help and encourage its customers to upgrade to the latest version of its database software, at least one major technology publishing house was ready for the story by having yesterday interviewed an expert from the Oracle community on why the company was taking this step. When IDG News Service reported today on the Oracle move, Canada’s own Paul Vallée, founder and president of Ottawa-based The Pythian Group, was quoted in reaction to the announcement, thanks to the media outlet yesterday seeking out Vallée for his views on the anticipated Oracle news.
The call from IDG and Vallée’s subsequent appearance in several major news articles (PC World, CIO, IT World) was no random fluke or accident. It was, rather, the expected outcome of a deliberate strategy to position Vallée and his company as authoritative sources on Oracle and many other issues pertaining to database administration. It was the result of having established for Pythian what we at Comments