WHERE: MaRS Centre, 101 College Street, Toronto, ON.
In this session you learn:
Why marketing effectiveness often matters as much today as pure product innovation
How to identify key market trends and better connect with the real needs of potential customers
How to use “value innovation” methods to competitively design a product as faster, cheaper and better
Pragmatic ways to position your product and quickly build market acceptance
How effective marketing must connect to focused business development and sales channel efforts
Whether you are just starting out or fine tuning your marketing strategy, learn how marketing plays a key role in your venture.
Part of CIBC Presents Entrepreneurship 101. Please click here for more information.